In life we get paid in cash, ego enrichment, and self-esteem nourishment.
There are certain things that only a founder can experience or appreciate in the ego enrichment and self-esteem nourishment arena.
Here is a list:
1. Only a founder gets the thrill of finalizing — owning — an idea that is either an aspirin (removes some of the pain of living) or a vitamin (improves the quality of life) — or both.
2. Only a founder gets the final say on the name of the company. Jeff Bezos and his wife picked the name “Amazon.”
Same thing on the logo. You do this. You get the thrill.