Evolution is a real thing. We are seeing companies evolve due to the realities of the Internet and digital everything.
Do you recall just a couple of decades ago when we knew that hard copy, paper newspapers were a “dead man walking?”
You just knew all that content was going digital and that a paper newspaper was a death sentence. Right? Not so fast, amigos.
Remember when everyone said the New York Times — once America’s paper of record — was headed to the dustbin of history?
There is, however, an alternative to the dustbin of history — it is called “adaptation” and the 170-year-old New York Times has successfully undertaken that course of action.