If you are a founder, entrepreneur, startup CEO then you are familiar with the notion of transforming chaos into order. [OK, let me say — “I hope you are.” However, we both know it is not as well ingrained as we might hope.]
If you are an “aspirin” startup — meaning the raison d’etre of your love child is to reduce the pain of mankind, the chaos is the pain and the order is the pain free — or lessened pain — environment that results thereafter.
If you are a “vitamin” startup — meaning the raison d’etre of your little bastard is to improve the quality of life, the chaos is the inferior quality of the before and the order is the higher quality plane of the after.
There is a decided “before” v “after” transformation.
Bit extreme, but it makes my point. Guy lost a lot of weight? What a magical transformation. I imagine he feels a lot better. Took those bad eating habits and created some order, no?