In the beginning was the Word, and the Word was with God, and the Word was God. [John 1:1]
In the beginning of any startup company is the crucible that is the startup world which flows from The Idea and becomes the Vision, Mission, Strategy, Tactics, Objectives, Values, Culture.
Take a breath, a deep breath, exhale.
Then, there is the Pitch Deck, the Go-to-Market Strategy, the proforma, the Business Engine Canvas, the Dollar Weighted Org Charts, etc. etc. etc. There are Bylaws, Articles of Incorporation, and Shareholder Agreements.
This is all before you even begin to think about the prospect of raising money to breathe life into all of the above.
It is a bloody daunting task and I see lots of startup founders slowly drowning in the enormity of it.
Ernest Hemingway reference, The Sun Also Rises:
“How did you go bankrupt?”
“Two ways. Gradually, then suddenly.”
Substitute the word “drown” for “bankrupt” and you get the picture.