In the world of startups, founders:
“Know what they know” — which is often a substantial body of knowledge.
Some, “know what they don’t know” — for which they find co-founders to buttress or they learn.
All startup founders “don’t know what they don’t know” — which gives rise to the super power called “ignorance.”
One of the great truths of founders is they will not be talked off what the world judges to be a stupid idea because they are not knowledgeable enough to know it is a bad idea. Continue reading