07/12/19

CEO Shoptalk — The List of Horribles

Nice day in the ATX. Nice day to talk about the List or Horribles.

The List of Horribles is something which a CEO of a startup or small business WILL encounter along the way to the finish line (pay window). These things — not all, but some — will happen.

“Come on, Big Red Car, really?” you say in that skeptical voice of yours, the one your mom used to call your “whiny” voice.

“Yes, dear reader, dear CEO, many of them will happen.”

Here is you (female CEO?) dealing with the List of Horribles. The guy with the helmet head is a Venture Capitalist finalizing the negotiations of a down round.

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03/13/19

You Are All Alone

Nice warm day in the ATX after a morning of rain. Ahh, On Earth as it is in Texas! It’s SXSW time in the ATX.

As a founder, entrepreneur, CEO there are times — most of the time — when you must rely solely upon yourself. You are all alone.

Even when you are a member of a team, at times you are all alone because you are the decider.

This is not a bad thing; it is just a thing. You can relax knowing that every other founder, entrepreneur, CEO has had the same feeling.

That feeling — when the butterflies in your gut become condors and they try to slice their way out with their sharp talons. Your stomach is an acid pit and your breath is like kerosene.

It is real, but you can handle it. Learning to rely upon your own judgment is critical.

I am not counseling you to ignore advice. Solicit advice, but know that sometimes, you will jump alone.

Here is a video of a stick of paratroopers (with equipment) getting ready to jump over White Sands as part of a training exercise. Every soldier who approaches that door is a member of a team, but when they jump they make that decision alone. You as a founder, entrepreneur, CEO will make that same decision.

You got this, trust me.

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01/29/19

Making Progress in the Real World of Startups

Big Red Car here on a crisp, sunny Texas winter day. It is 40F, which is bone chilling cold in the ATX.

So, the BRC is talking to a couple of CEOs and they are describing their growth curve–from founding to launch to the Promised Land. All of them have made it to the pay window, a nice arrival point.

It was an interesting discussion and one you might want to have with yourself.

In an ideal situation — something that never, ever happens — fictitious growth might look something like this. You are looking at performance over a period of time. We all want it to be high and to the right. Performance appears to increase at a uniform rate, at a steady rate. Not very realistic?

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01/8/19

Accounting Thinking for Startups

I hate accounting, but I love orderly accounts. I love it when the checkbook, the bank reconciliations, the cash receipts/disbursements journals, and the balance sheet all agree. Takes a bit of sleight of hand to make that happen, but I love it.

As a startup CEO, you need to get a good handle on how accounting works. This blog post is not going to teach you accounting, but it is going to give you the Stations of the Cross as it relates to what you do from the perspective of accounting.

Ready?

First, accounting can be a little time consuming and boring. As a CEO, never, ever, ever get involved with it. In your early days, hire an arm’s length bookkeeper and have them put your operation together on QuikBooks. [Pro tip: You could run the Pentagon on QuikBooks Enterprise, so don’t let anybody tell you it isn’t robust enough for your enterprise.]

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11/12/18

Mature Startups

Big Red Car here on another cold, rainy Monday in the ATX.

So, I’m chatting with a seasoned startup CEO, and he asks, “What is the first sign that a startup is bursting through the crawl, walk, run continuum, Big Red Car? What are the things you look for?”

Says I, “When they start their own training program, conduct offsites regularly, and have an industry leading conference as part of their marketing program.”

To which he says, “Do tell, Big Red Car. What does that mean? The industry leading conference part?”

Related image

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10/15/18

Voting Trusts

Big Red Car here on a rainy Monday in the ATX. [Whoever has been praying for rain locally – you can stop now.]

So, a founder calls me and says, “I read where you recommend a voting trust for a startup. Do tell?”

A voting trust is a good idea right from the founding of a company. It is something which should be in your founding documents:

 1. Articles of Incorporation;

 2. Corporate Bylaws;

 3. Option Plan;

 4. Founding Shareholders Agreement;

 5. Voting Trust; and,

 6. Employment Agreements.

[You do have the Big Six, right? Haha, half of y’all couldn’t find these docs even if you made them. Sorry, that was mean.]

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04/24/18

CEO Shoptalk – Staying in Your Lane

Staying in your lane, Big Red Car? Huh?

Big Red Car here on a lovely, sunny Texas Spring day. On Earth as it is in Texas, y’all!

So, the Big Red Car talks to CEOs all the time and I am seeing an odd trend. CEOs are wandering a bit.

They wander a bit because they are successful and they wander a bit because they are not.

When they are successful, they wander because they can afford to do it. [Pro tip: We never make as many mistakes when we are broke. We can’t afford to.]

When they are struggling, they wander because they are looking for that inflection point which will put their compass on the azimuth to the Promised Land.

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04/23/18

Building a Fundraising Database

Building a fundraising database, a perfect subject for an incredibly lovely Monday morning in the ATX. Cool, crisp, sunny — ahhh, on Earth as it is is Texas!

So, you are ready to begin fundraising. You need a target list, a database of potential investors. This is true whether you are in the family & friends, angels, syndicated angels, seed funders, or venture capitalists arena. You need to identify the funders.

So, how do you do it?

In our example, I will build on ten such campaigns I have assisted entrepreneurs in the last year.

Remember, you are dealing with people whose job is to invest money. If they don’t invest money, they don’t keep their job. You, dear entrepreneur, are helping them keep their job.

 

It is hard work, but it is not a difficult task.

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