Nice day in the ATX. Nice day to talk about the List or Horribles.
The List of Horribles is something which a CEO of a startup or small business WILL encounter along the way to the finish line (pay window). These things — not all, but some — will happen.
“Come on, Big Red Car, really?” you say in that skeptical voice of yours, the one your mom used to call your “whiny” voice.
“Yes, dear reader, dear CEO, many of them will happen.”
Here is you (female CEO?) dealing with the List of Horribles. The guy with the helmet head is a Venture Capitalist finalizing the negotiations of a down round.