If you are the CEO of a startup or small business, the months of November and December are when you must be planning what you will make happen in CY 2021 — and, yes, there will be a Calendar Year 2021 whether you plan for it or not.
You should be following a discipline something like this:
Review 2020 performance — review and discuss with your senior folks with an eye toward segregating the loser from the winners, the saints from the sinners
Based on 2020 performance, create your 2021 plan with input from your senior folks
After a careful review, publish the “preliminary” plan and sit down with your Board to get feedback
Revise the plan
Publish the plan
Brief the plan to the company and get buy in
This can take two weeks or six weeks. It should be started in November, finished in December, and published before Christmas.