Buy the History, Sell the Future
Buy the history; sell the future, Big Red Car? Huh?
Big Red Car here on a lovely Austin By God Texas day with the sun shining and the world spinning.
So, I get into a chat with a couple of CEOs, experienced chaps, who are talking about buying and selling companies.
They ask me what I think and I say, “Buy the history; sell the future.”
“What does that mean, exactly, Big Red Car?” asks one of the CEOs. He was baiting me. I took the bait.


