CEO Shoptalk — Persuasion
If you are a CEO, a manager, a leader you will of necessity order persons who are your subordinates to do things that need to be done. It is the nature of a senior-subordinate relationship, an employer-employee relationship. It is an every day action in the workplace.
How can you ensure that these things you require to be done are, in fact, done?
There are essentially three ways:
1. You can mandate that they be done under pain of punishment. Discipline in the work place is always lurking just below the surface.
Taken to an extreme, if you fail to follow the mandate, you will be fired.
In 33 years as a CEO and 5 years an Army officer, I never had anyone defy my orders or found it necessary to discipline anybody for willfully not following my direction.
I had plenty of times when someone did not do something I had ordered to be done well, but that is not what we are talking of today.
2. You can reward persons for the accomplishment of the task.
Whatever behaviors you reward will be observed by others and duplicated.
Feed the good angels; starve the bad angels. Get more good angels. Money talks.
3. You can persuade them of the necessity and wisdom that the thing be done.
Persuasion requires education, communication, salesmanship, a bit of cajolery, and the willingness to engage in calm debate wherein the titular power of the CEO is put aside for a second as he/she deploys the power of logic. Continue reading