I read and listen to a lot of current events, news, sports, and I am interested in politics. There is a trend that I am concerned with — the total lack of persuasion in the message.
I see this in, of course, politics, but also such things as the climate debate and the discussion of world terrorism or Texas v North Carolina BBQ.
I found LSU’s thrashing of Clemson very persuasive.
Persuasion is that seductive, inveigling bit of cajoling that entices one to adopt a specific view of things, or a matter of policy, or an opinion. In its most pure form, it is the noble art of information. In is basest form it is a kissing cousin of propaganda.
I find persuasion to be a skill of smart people.
If you are a traditional Aristotelian devotee, you may be tempted to blurt out: ethos, logos, pathos. I am with you, brother and sister.