In the life of the successful startup is a slightly disorganized story of its founding. It is a powerful story. It provides a keen insight into the who, what, when, why, where, how of the company. It is a story of creation. Only one person can tell it with an authentic voice.
It is a tale told best by the founder, hence the name: The Founder’s Tale.
It is a story that is the glue that binds people to the company and makes them want to follow the leadership. If you want to lead a pride of lions, then you have to tell the story of how you formed a pride.