A professional recruiter who I have advised — real pro — put up an article on Twitter that caught my interest. It discusses the essence of recruitment failures and why they happen. It takes a long time to get to the nub of things, but it is filled with wisdom.

I had also been building a file to write about this and they both came together at the same time. I take an earthier view of things having been in hiring mode for more than three decades.

I have always maintained that a good CEO is always recruiting and that recruitment is a seduction — meaning you want to create a reaction in the target that they want to work at your company rather than you need them to fill a job. Perhaps, overly subtle, but it is the way I think and I always had good luck in hiring.

Here’s a hiring challenge for you.

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