Peleton, Big Red Car? You’re kidding, right?

Shut up and start peddling, y’all, I’m as serious as avoiding a heart attack.

So, the Big Red Car likes Peleton for the diversity of its income. It generates sales income – the one off sale of a Peleton bike or treadmill – and monthly recurring revenue with a monthly membership. It also finances the sale of the bike or treadmill at 0% interest while upselling you on shoes, weights, headphones, heart monitors, bike mat, water bottles.

Where’s the bike mat and why aren’t you dressed like Lance Armstrong?

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