CEO Shoptalk — Knowing WHY
Long time ago, I got a call from a CEO, says, “Wow, that worked like a champ. Thanks.”
I had no idea what he was talking about, so we chatted. Apparently, he had had a problem and I had told him to look at something on The Musings of the Big Red Car website, he did, he applied it, and it worked. Problem solved. Bravo!
Then, I asked him the money question, “Do you know WHY that worked?”
Painful, awkward, ask-Dad-to-marry-his-daughter-style silence ensued.
“CEO, do you know WHY that worked?”