12/15/19

The Feel For Running A Business

There are a great many things in life in which there is an element of earthy knowledge that I call “The Feel.” The Feel is real.

In my own life, I’ve run businesses for more than 33 years and have advised others for 8 years, ran Army units for 5 years. One of the big differences I find is the comfort with which a CEO is able to settle into the job and run the business, not solely by feel, but with a sense of feeling they know what they are doing.

I experienced this notion in a number of different undertakings:

There is a moment when you are sailing a largish sailboat when the wind, the sails, the heel of the boat, the current, the swells, the point of sail are all in perfect equilibrium. You can hear the wind wind singing in the shrouds. You are in the slot and you can feel it. If you let the wheel go, the boat stays obediently on that point of sail until one of those elements change. This is The Feel and, baby, you’ve got it.

When you are landing an airplane in a crosswind, you have to dip the upwind wing, you stand on the rudder, you control the speed, you manage the angle of attack, you tease the throttle — done well, the plane obeys and while it is wont to move about on short final because of the crosswind, it does not. The plane touches the upwind wheel, gently puts the other one down, you keep a bit of that rudder in, and you roll down the centerline of that runway. Because you have mastered The Feel of it.

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