In the world of startups, founders:

“Know what they know” — which is often a substantial body of knowledge.

Some, “know what they don’t know” — for which they find co-founders to buttress or they learn.

All startup founders “don’t know what they don’t know” — which gives rise to the super power called “ignorance.”

One of the great truths of founders is they will not be talked off what the world judges to be a stupid idea because they are not knowledgeable enough to know it is a bad idea.

Thankfully, because the world was once not a friend to the automobile, indoor plumbing, air conditioning, and soft bedding to say nothing of the witchcraft of the telephone.

This super power — ignorance — is actually a feature rather than a bug.

If startup founders knew some things they “don’t know they don’t know” they might reconsider the wisdom of their idea and would never launch a company.

So, the next time you and a bottle of drinkable champagne come into contact, tip a flute or two of the bubbly in praise of the super power of IGNORANCE.

But, hey, what the Hell do I really know anyway? Haha. See what I said there? I’m just a Big Red Car.

Picture of business assassin, entrepreneur Weezie (towels) co-founder at an early point in her development. She would go on to work for two startups before co-founding Weezie. Go buy a Weezie towel or bathrobe — fastest monogrammers on the planet. [Can you imagine being this redheaded cute? Look into those determined, scary, founder, killer eyes.]