You may remember the Gillette ad made in the aftermath of peak #MeToo that scolded American males about what it meant to be a “man” in the modern, toxic masculinity, #MeToo, woke world in which we now live.
The genius behind this ad campaign was the Gillette CEO, one Gary Coombe. [Gillette is part of Proctor & Gamble.] This guy.
Well, the first report card is in for Gary Coombe’s decision to lecture American men — his customers — as to what manliness means in a woke world.
As it turns out Gillette threw a $5,000,000,000 quarterly loss upstream to the parent who then managed to add to it arriving at an aggregate $8,000,000,000 cumulative quarterly loss.
So, CEO Gary “Woke” Coombe’s initiative was a total financial disaster. What did Mr. Coombe have to say?
Coombe said it was a “price worth paying” to take on toxic masculinity, #MeToo, and wokeness.
There are those who say it is not the job of the CEO of the largest razor company [for which P & G had paid $57B in 2005] to inject his own views of wokeness.
What is clear is that Gary Coombe’s view is an expensive proposition for P & G shareholders, employees, and the parent board. This is outrageous. One man’s vanity, ego drove a $5B loss!
Bottom line it, Big Red Car
Bottom line, y’all: No CEO has the right to impose his own views on shareholder value. A CEO is required to operate for the sole interest of the shareholders.
This guy, Gary Coombe, will be fired by Thanksgiving. Taking bets.
One guy. One bad decision. An enormous loss — $5,000,000,000 — now that is woke, y’all.
This is that special kind of stupid. Guess what? Guys can do without any virtue signalling when they are shaving using your razor blades, Gillette. Next time, listen to your customers.
But, hey, what the Hell do I really know anyway? I’m just a Big Red Car and I use Harrys. Cause they don’t lecture me. I used to be a Gillette subscription customer. No mas!