A few years ago, I was speaking to a totally inexperienced potential founder (brilliant young man, recent prestigious university grad, and a very likeable person) and I asked him as I always do, “Tell me how the process of standing up a startup works out in your mind?”

It is always a good idea to know what the entrepreneur, even an inexperienced one, thinks they’re getting in to.

He said, “It all starts with PRODUCT and I am all about product. Product is my secret sauce.” I am paraphrasing, but I am sure I have it close. Continue reading →