That last mile of life, whether it is cable service to your home or shipping, is where opportunity lies in wait for smart companies to take advantage.
Enter now the story of Target stores.
Target, on the back end of hard times, has made its online business into a real business, but has made it even better with its same day delivery.
This resulted in a 31% increase in online sales last quarter which propelled its stock price up 15%. Look at this stock chart for YTD 2019. Wow!
Here’s the big thing; 80% of that 31% in online sales growth came with same day delivery or pickup.