Today we talk brilliant political messaging, y’all.

Big Red Car here on a brilliant, sunny Sunday morning. Ahh, on Earth as it is in Texas — Austin By God Texas, y’all.

So, the President gave a cold shoulder to the White House Correspondents’ Dinner last night, electing instead to fly out to Washington County, Michigan and give a campaign style speech about the accomplishments of his administration and the upcoming mid-term elections.

For those keeping score at home, President Obama carried Washington County twice, while President Trump won it by 11%. One might say that that transformation was symptomatic of President Trump’s victory. He flipped a county which twice elected Barack Obama.

For a few minutes, jettison your own “NeverTrump or “TrumpisGod sentiments and step back. Abandon your biases. Let’s discuss messaging, political messaging, in particular.

OK, it’s a long speech and I don’t expect you to listen to the whole damn thing. Just get the flavor of it. It’s a red meat speech.

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