Missionary Work- a Dangerous Undertaking
Big Red Car here, the A/C crisis dealt with. Which brings me to the dangers of missionary work in the startup world.
Historically, there have been drawbacks to being a missionary. If you fail to convert the audience, they may turn on you.
In the startup world, there are two areas, in particular, in which a founder/CEO/entrepreneur should resist the temptation to do missionary work – meaning attempting to fully convert the audience.