marketing – The Musings of the Big Red Car

Daytona 500 — Trump2020 Marketing Genius

Big Red Car — Mon, 17 Feb 2020 03:33:52 +0000

You have undoubtedly seen a picture or two of the Daytona 500 which the Trump campaign turned — re-purposed — into a campaign rally. The President overflew the Daytona International Speedway in Air Force One, took a lap in the Presidential Limo The Beast, pledged allegiance to the American flag with Melania at his side, […]

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Product Positioning — May I Please Have A Hard Seltzer?

Big Red Car — Fri, 04 Oct 2019 22:02:16 +0000

Somewhere in the dark recesses of your mind is a thought trying to break its way into your consciousness — it is repeating a mantra: Product, Price, Placement, Promotion — maybe joined by: Positioning, People, Packaging. A lot of P’s. Image it like a Gregorian Chant coming at you like a throbbing headache. Do you […]

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Costco Rotiserrie Chicken, a Lesson on Marketing

Big Red Car — Mon, 07 May 2018 15:51:48 +0000

What can we learn today from the Costco rotisserie chicken? Big Red Car here on a sunny Monday, headed to a warm afternoon. Ahh, on Earth as it is in Texas, Austin By God Texas! So, what can a CEO learn about how Costco sells rotisserrie chicken, you ask. The Costco rotisserie chicken! First, some […]

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Packaging and Bird Dog Bay — For CEOs Only

Big Red Car — Mon, 27 Mar 2017 15:12:58 +0000

Packaging and Bird Dog Bay — bet you didn’t see that coming? Big Red Car here on the day after the Tarheels’ victory over Kentucky sending them to the Final Four. Final Four, baby! Is this a great country or what? OK, so the topic for today is PACKAGING — like the Four P’s (Product, […]

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What is Customer Loyalty in the Age of the Internet?

Big Red Car — Wed, 12 Jun 2013 12:38:36 +0000

Big Red Car here. The weather is cloudy in the ATX today. We are in mourning but I can’t tell you why just yet. It is a sad, gray day. Appropriate for mourning. So The Boss is visiting with a couple of his CEOs and he was giving them an old school definition of customer […]

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EstateCreate — London

Big Red Car — Thu, 09 May 2013 10:00:18 +0000

Big Red Car here. Well, The Boss is working with several CEOs of startup companies and some small/medium businesses. He enjoys doing it. Every once in a while it is worthwhile to do a bit of bragging. The Boss is very impressed with how the CEO of EstateCreate in London is working his deal and […]

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So you want to add a new person in sales?

Big Red Car — Wed, 01 May 2013 18:56:59 +0000

Big Red Car here. Nice day in the ATX, nice and sunny and getting a bit warm. Maybe some pool time this afternoon for a Big Red Car? Well, we will see. OK, so The Boss is talking to one of his hard headed CEOs — they are all very special people because they are […]

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Sales Process Graphic

Big Red Car — Mon, 22 Apr 2013 12:34:56 +0000

Big Red Car here. Going to be another sweet day in the ATX and why the Hell not? This is one of the loveliest times of the year in Texas. About 60F right now and will be about 85F and mild later today. I bet it doesn’t get quite that warm. But who cares? Lots […]

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Big Red Car Sales Process Graphic The Musings of the Big Red Car %%BLODDESCLINK%%

The Sales Process

Big Red Car — Fri, 19 Apr 2013 12:57:34 +0000

Big Red Car here. Going to be a great day in the ATX, sunny and cool. Happy Friday, ya’ll and please do be happy. No stink eye for anyone today. So The Boss was up early meeting with one of his CEO clients and they were chatting about the CEO’s company’s sales process. Seems The […]

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Big Red Car The Sales Process The Musings of the Big Red Car %%BLODDESCLINK%%

Hardee’s — does sex sell hamburgers?

Big Red Car — Sun, 17 Mar 2013 19:48:15 +0000

Big Red Car here. Well, SXSW is winding down and Austin is just beginning to recover. It was a great time. Austin only has one Hardee’s hamburger joint and The Boss does in fact eat there from time to time. But does The Boss eat more hamburgers because of those sexy hamburger ads? And does […]

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