strategy – The Musings of the Big Red Car

Strategy Report Card – Better Next Year

Big Red Car — Wed, 17 Oct 2018 20:40:30 +0000

Big Red Car here in rainy and flooding Austin By God Texas. The flooding situation is getting very serious in the Hill Country to the west of Austin. Lake Travis – an enormous body of water, 30 square miles in surface area – is full to overflowing. It is at the sixth deepest depth of […]

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Pricing Strategy – Rent the Runway

Big Red Car — Fri, 03 Aug 2018 15:31:35 +0000

Pricing strategy, Rent the Runway, Big Red Car? Huh? Full disclosure: The Big Red Car has never rented a dress from Rent the Runway, but the Big Red Car has always been intrigued by RTR’s pricing strategy. Oh, my goodness, Big Red Car! So, it’s a beautiful warm Austin day and we live in the […]

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Facts & Strategy

Big Red Car — Sat, 23 Sep 2017 16:59:08 +0000

Facts are nice things. Not as nice as a root beer float, but nice. Big Red Car here on a cool Texas morning with the Fahrenheit set at 72. Hello, Fall! So, I am in the midst of helping a bunch of CEOs either craft their first crack at strategy or to revise something they […]

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Editing for CEOs — CEO Shoptalk

Big Red Car — Tue, 12 Sep 2017 13:35:30 +0000

Editing for CEOs, Big Red Car? Huh? Big Red Car here on a perfect Austin By God Texas morning, y’all. Day for a long run with the top down in the 70F weather? Indeed! OK, today, we talk about editing in the context of finally getting you to commit to writing the Strategy for your […]

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Strategy — First Draft

Big Red Car — Sat, 02 Sep 2017 13:50:33 +0000

Strategy — let’s get you writing that First Draft, shall we? First, let’s figure out where it fits. Big Red Car here on a sunny, dry ATX morning. Sun is shining, but it is cool. Maybe the summer is over? Haha, you’re so silly. This is Texas. Summer doesn’t end until October 23. OK, so […]

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Writing Strategy — CEO Shoptalk

Big Red Car — Fri, 25 Aug 2017 12:58:21 +0000

How does a new CEO write Strategy? First, she gets her mind right. Here’s how. Big Red Car here expecting Hurricane Harvey this weekend. Likely won’t get to the ATX until Tuesday. Whoa, Nellie! Pray for those along the Gulf Coast who will be dealing with the first hurricane to hit Texas since Ike in […]

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Employee Retention III — For CEOs Only

Big Red Car — Mon, 13 Feb 2017 12:17:17 +0000

Big Red Car here in a Grammy swoon. Didn’t watch them at all. Sorry. The BRC got a lot of emails about — the difference amongst Strategy, Tactics, Objectives. I sent the emailers here: Strategy v Tactics v Objectives for Startups << link. Somebody wrote to me, “That’s simple, BRC. Can you make it even […]

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Strategy, President-elect Trump

Big Red Car — Fri, 02 Dec 2016 16:54:42 +0000

Big Red Car here with some observations as it relates to strategy and President-elect Trump. I am trying to ration my political commentary to allow the man to actually be inaugurated but I did want to note something that I think is being overlooked. Bear with me, if you can. Victory Tour President-elect Trump has […]

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Convertible Debt

Big Red Car — Tue, 31 Dec 2013 15:59:27 +0000

Big Red Car here. Well, it’s cold and raw here in the ATX. Not convertible weather which gets me thinking about a different type of convertible — convertible debt. The Boss received several questions as to when and how convertible debt would be used by a startup. This explanation will give you the basics. First, […]

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Vision Clarity

Big Red Car — Fri, 13 Sep 2013 14:53:32 +0000

Big Red Car here. Been a bit lazy lately what with The Boss out of town and the house sitter running me ragged. I love the house sitter because he works me like a rented mule and keeps company with some very attractive young ladies. He has an outstanding vision of how things ought to […]

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