marketing – The Musings of the Big Red Car

Product Positioning — May I Please Have A Hard Seltzer?

Big Red Car — Fri, 04 Oct 2019 22:02:16 +0000

Somewhere in the dark recesses of your mind is a thought trying to break its way into your consciousness — it is repeating a mantra: Product, Price, Placement, Promotion — maybe joined by: Positioning, People, Packaging. A lot of P’s. Image it like a Gregorian Chant coming at you like a throbbing headache. Do you […]

This post first appeared at The Musings of the Big Red Car
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Old Economy >>> New Economy Transformation — BASIC MARKETING

Big Red Car — Fri, 22 Feb 2013 15:16:34 +0000

Big Red Car here. The Boss was up early this morning. He got an email from a pal asking about my post in regard to the Old Economy >>> New Economy transition — link — and the pal wanted to have a concrete example of how this would impact, say, marketing organization. So here goes. Old Economy […]

This post first appeared at The Musings of the Big Red Car
Big Red Car Old Economy >>> New Economy Transformation — BASIC MARKETING The Musings of the Big Red Car %%BLODDESCLINK%%