Crystal clear example, thanks JLM.

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In the context in which strategy and tactics relate in this blog post, they are planning functions and imply the creation of a strategic plan and a tactical plan.

A strategic plan is broad while a tactical plan — a business plan — is more precise and specific.

Strategy — create an ecommerce platform for the conduct of auctions of large institutional quality real estate assets like high rise office buildings.

Tactic — build a website with a web presence, a membership pod and a pod for each individual property

This would lead to a specific set of objectives such as — hire two programmers to undertake the design

In this way, the strategy is fleshed out into a tactical plan which is then subdivided into specific objectives. Measurable and manageable objectives which can be assigned to specific individuals to accomplish.

It all works and flows together in a single continuum from 30K altitude to boots on the ground to a granular set of objectives.

BRC
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How do you handle the conflict, and which do you trust? Strategy can fail but tactics may reveal a new strategy that satisfied the Mission & Vision