Comments on: What is Customer Loyalty in the Age of the Internet? https://themusingsofthebigredcar.com/what-is-customer-loyalty-in-the-age-of-the-internet/?utm_source=rss&utm_medium=rss&utm_campaign=what-is-customer-loyalty-in-the-age-of-the-internet 53 years and 204,000 miles of business, CEO, leadership, startup, political, military wisdom Thu, 22 Aug 2013 13:44:00 +0000 hourly 1 https://wordpress.org/?v=5.9.11 By: JLM https://themusingsofthebigredcar.com/what-is-customer-loyalty-in-the-age-of-the-internet/#comment-951 Thu, 22 Aug 2013 13:44:00 +0000 http://themusingsofthebigredcar.com/?p=2124#comment-951 In reply to Abdallah Al-Hakim.

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Alas I am in Highlands, NC for a wedding that week and I will not be able to come.

I would love to have met you.

JLM
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]]> By: Abdallah Al-Hakim https://themusingsofthebigredcar.com/what-is-customer-loyalty-in-the-age-of-the-internet/#comment-949 Thu, 22 Aug 2013 00:24:00 +0000 http://themusingsofthebigredcar.com/?p=2124#comment-949 In reply to JLM.

All is well but very busy in a new position. FYI I am going to The avc 10 yr anniversary so I hope to see you there

]]> By: JLM https://themusingsofthebigredcar.com/what-is-customer-loyalty-in-the-age-of-the-internet/#comment-948 Wed, 21 Aug 2013 23:01:00 +0000 http://themusingsofthebigredcar.com/?p=2124#comment-948 In reply to Abdallah Al-Hakim.

Thanks, Abdallah. Hope all is well with you and yours.

BRC
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]]> By: Abdallah Al-Hakim https://themusingsofthebigredcar.com/what-is-customer-loyalty-in-the-age-of-the-internet/#comment-947 Wed, 21 Aug 2013 22:17:00 +0000 http://themusingsofthebigredcar.com/?p=2124#comment-947 Great post and a good reminder that I should be checking the red car more often:) This is an important topic and one that we deal with daily at Influituve where we help our customers mobilize their advocates using our advocatehub platform. The most impressive thing about advocates is that their ability to be force multipliers: first they produce the best leads through referrals and then through participating in reviews, product feedback, reference calls and other activities they can amplify almost any campaign. So, I completely agree with you that the CEO should not want to lose any of his or her loyal customer! In fact the biggest champions of influitive’s product are the CEOs because they immediately see the value.

]]> By: JLM https://themusingsofthebigredcar.com/what-is-customer-loyalty-in-the-age-of-the-internet/#comment-798 Tue, 18 Jun 2013 12:10:00 +0000 http://themusingsofthebigredcar.com/?p=2124#comment-798 In reply to William Mougayar.

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Wm —

There is an emerging phenomenon — the brand evangelist or brand advocate — who is both a loyal customer and a reputation advocate.

This can be seen in places like Yelp or Angie’s List wherein the customer morphs into an evangelist or advocate of the business itself.

Like any user generated content, this is very powerful stuff and is the most dear and valuable validation any business can hope to receive.

As you so accurately note they may not even be a customer.

BRC
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]]> By: William Mougayar https://themusingsofthebigredcar.com/what-is-customer-loyalty-in-the-age-of-the-internet/#comment-797 Mon, 17 Jun 2013 23:44:00 +0000 http://themusingsofthebigredcar.com/?p=2124#comment-797 That’s a very comprehensive view of this topic. Well done. I like it.

Do you see a distinction between a customer Advocate vs. a Loyal customer? When I was at Influitive, we saw Advocacy as a stronger status than Loyalty because brand/product Advocates are more influential, will “sell” your product for you and will come at your defense if needed. They are more trusted by you and often have a large following.

Also, an advocate doesn’t have to be a customer, although when they are both, you get the double wammy.

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