What you could do is simple. Cut expenses like you say. I would say much deeper. Then cut the main expense: options. Give employees 10% back of the profits split based on their salary put into an account that pays 2 years after they are earned if you are currently employed. Interest is accrued and the forfeited money is also added to the interest.

Use profits for dividends.

Stock Option performance

Which accounts for a huge amount of the difference between GAAP and EBITDA and Cash Flow numbers.

There is a massive two edged sword when you hire people that are looking to shoot the moon with options. If they don’t work out you have self selected people that will chase the next rainbow.

The problem with double taxation of dividends and option compensation means that companies don’t focus on profits but rather growth.

If I personally owned Twitter, I’d cut expenses to the bone and milk the hell out of the fact that I have a platform that everybody loves. I’d be printing money like the Federal Government.

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The fact that the COO and CTO hit the road says something.

Want to hazard a guess?

BRC
http://www.themusingsofthebigredcar.com

I agree with JLM. Seriously, a CEO running two companies? The employees must feel like step children. Who would want to work for a company where the CEO cares about you enough to spend half of his time running another company? While your stock and stock options go to complete shit, no less.

users .. monthly total to 319MM

revenue was $717mm

the company lost $167MM

Sounds like time to cut expenses by about $200MM a year.

And, why not?

Well, there is the Twitter server software, but being software it “never wears out”; yes, some software maintenance can be needed.

There are the expenses for the servers and the network data rates, but can buy a lot of those for $200MM a year.

There is some marketing expense for the ads that yield the revenue, but, again, that should not be sinking the boat.

Presto, bingo, there’s not a lot to the expenses. So, should be able to cut the expenses.

Let’s see, how about a little five step dance:

Step 1: Continue to lose money.

Step 2: Let the stock price fall.

Step 3: Buy up a lot of the stock.

Step 4: Cut expenses and show pre-tax profit of, say, 30% of revenue.

Step 5: Sell the stock.

For more, for the longer term, hope that Twitter, Drudge, etc. continue to shoot the mainstream media (MSM) in the gut and cause them to bleed to death.

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There is nobody cooler under fire than KAC, no?

BRC
http://www.themusingsofthebigredcar.com

I was joking a bit given her recent promotional activities: http://www.foxnews.com/politics/2017/02/10/conway-says-trump-has-her-back-amid-ivanka-comment-controversy.html

Should we be getting our black funeral suits pressed? Or our court jester costumes?

http://themusingsofthebigredcar.com/twitter-death-spiral-resurrection/

Tell me. Please.

BRC
http://www.themusingsofthebigredcar.com

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Why not? I don’t think even Kellyanne Conway — the first successful Presidential campaign manager in history — can move the needle at Twitter. Maybe so. Who knows?

BRC
http://www.themusingsofthebigredcar.com