7 comments your opinions lead to zero

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Yep

BRC
http://www.themusingsofthebigredcar.com

So, some lessons:

(1) Raise hell to get attention. Nearly any attention is better than no attention.

(2) Unless get into deep trouble with, say, the FDA or SEC, don’t worry much about the critics. If want to reply, borrow from, say, violinist Heifetz who said about music critics, “The words without the music.”, that is, cut down the credibility of the critics .

Some people will take the critics seriously, and some won’t. If half of the people ignore the critics, then all that attention reaches, with at least some benefit, half the potential market. Get the rest later.

(3) Don’t require your audience to think very hard. Instead, do at least outline for them the intended conclusion.

(4) Outline your competitors in very clear terms before they outline themselves or you.

(5) The media piles on: At first, nearly all the media was really nasty to Trump. Now that he is about to win the nomination, much of the media and many others want to be with the winner and are starting to be nice to Trump. Now nearly everyone in the media is at least a lot nicer. And, beyond nice, they are respecting Trump. So, the media can pile on negatively and later positively.

(6) Never admit an error. Talk around it, change the subject, return to main themes, etc.

(7) When the media asks a question, don’t feel much obligation to respond directly to the question asked and, instead, mostly just answer with own standard themes and sometimes just answer the question you wish you had been asked.

(8) For what you have to say, repeat. Repeat over and over. It’s nearly impossible to repeat too often. E.g., Trump has hardly changed his rally speeches in months, yet in LA he got about 31,000 people to show up and listen. Nearly all of those 31,000 needed just to go to YouTube and get lots of very similar Trump speeches, yet still they showed up. Besides, some polls in Oregon showed some people who still have yet hardly even to have heard of Trump.

(9) If going for a mass audience, keep the message and the product/service, at least as seen by the customers/users, simple, dirt simple, childishly simple. E.g., Trump’s rally speeches use fourth grade vocabulary and short sentences or even just broken sentences.

(10) If something is unfair, then speak out about it; don’t just suffer quietly with high dignity. Find a theme and fit the unfairness in the theme and repeat over and over the theme. E.g., the delegate selection process is wide open to bribery. So, make the theme ‘A rigged system’, and repeat that over and over.

(11) When say things, immediately also explicitly rule out the more obvious critical distortions and misinterpretations. I.e., realize that the competitors, enemies, critics, etc. will strain to find distortions, etc. E.g., whenever Trump says that he is going to stop the trade imbalance with Mexico, right away he says he likes the Mexican people and admires their leaders but that our leaders are the fools. So, tough for the critics to say that Trump hates Mexico.

(12) Warn the audience that there is no time for being politically correct, and then take advantage of the increased opportunity to speak more frankly, with more energy and determination.

(13) Realize that mostly the main effect of the communications is emotional, not rational. So, obvious energy and conviction can be more effective than just rationality. But, when have some really good data, e.g., loss of 60% of manufacturing jobs since 1990, just state it and do mention the source. So, rationality can be a good, intermediate step, but the main, final effect, if any, will have to be mostly emotional.

There are more lessons. These are just ones off the top of my head. I’ve been keeping copies of articles and URLs to return to when my startup needs publicity. Also the Trump lessons are likely useful for a CEO to get the team working effectively.

That odd people often don’t start agreeing with me until the Bourbon starts flowing!

I hope you are right, he is the better of the two leaders now. Just would like to enjoy pulling the lever like I did years back rather than a Sucks less choice

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Agree with everything you say until you get to the bourbon.

Trump will bring out a ton of voters who have not voted or are new voters.

The Boss is the Precinct Chair of his Precinct and an Election Judge. Saw it up close and personal.

The Texas, ATX, turnout for the Republicans was huge. Huge. Not a big news item because Cruz performed as expected.

Trump will bring more folks to the party and they will be drinking Trump & Coke.

Cause, it’s Trump Time somewhere.

BRC
http://www.themusingsofthebigredcar.com

On Apple —“You worry a little bit — and maybe more than a little — about China’s attitude,” Icahn said, later adding that China’s government could “come in and make it very difficult for Apple to sell there… you can do pretty much what you want there.”

He added, though, that if China “was basically steadied,” he would buy back into Apple

OK BRC Trump is doing well and as someone who is not a fan of the economic stuff that exists his mouth I have been looking at this in a pure product market penetration framework.

You can look at a two choice market (R or D) as an upside down bell curve with brand zealots on the outside quintiles, these are the folks that will choice the brand at any price or not buy.

As you move down the curves to the center of the dip, brand loyalty falls off. The moves by each lead candidate to the outside quintiles has steepened the curve and increased the crowd in the bottom of the curve. I would imagine based on the increases nationally of unaffiliated voters over any party that cliff is steep, the center is over 35% of the market now add 5-10% laggards not yet changing affiliation that available potential market is up to 60% that will make a new choice. A change from the past paradigm where the 15% in the middle that could be persuaded and would vote was the target. Voting practices have enabled a larger churn group through extended voting and Mail in balloting.

This movable 60% crowd is what is called the angry voter by the media. The one side angry as a result of the broken brand promise of the last 8 years crying for more in hopes of success to change the lie and the other side just ticked about working hard for the last 8 yrs and only getting a nothing burger! Open primaries help this crowd make last minute choices based on emotion. Yes DJT did well Tuesday in closed primaries but he received 60% of the GOP votes in those states that represent less than 10% of the potential vote in the general. Small undefined sample.

Trump in his rants has given each side of that equation new promise they have not heard. One side gets the voice already packing the burger with meat the other side gets to add the lettuce, Tomato and Bacon but does not have to dress for dinner.

Donald presents not New Coke or Pepsi free but Dr. Pepper, the same way Virgin (insert product line) has done repeatedly. Grabbing the middle of the curve and rebuilding a less drastic curve for the 2cd and 4th quintiles.

Your points on earned media are spot on, he has it mastered and Twitter is has been the perfect medium, 140 Characters allows innuendo, humor, message testing without expectation of quality or accountability of any brand promise. He is also the only spicy beverage in this market place so the 24 hour news cycle is drinking all the Dr. Pepper it can!

The question is will New Coke voters (conservatives) or any Pepsi Free Voters (Liberals) drink his Dr. Pepper when the burger hits the table? Or will they choose not to choose or worse yet just go with the party practice. My guess is most will vote party, the brand loyalist will swallow hard and the emerging enthusiast will hit the Bourbon on a Costa Rican Beach with Jimmy Buffett.

http://themusingsofthebigredcar.com/trump-example-scale/

Turns out — quite a bit.

BRC
http://www.themusingsofthebigredcar.com