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There is no doubt it is going to get increasing scrutiny. The company itself is nothing if not “brash” and they pride themselves on it.

BRC
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If your first taste is a bad taste the hill becomes a bit harder to climb.

BRC
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I agree, although that move carried some marketing value for them, even with the bad rap it’s getting. Look how many people are writing about this and discussing it. Some people thought they were geniuses to pull this off, and others were appalled. It’s generating a healthy debate, and perhaps a better idea will emerge.

It was a marketing Stunt. In the same league as Beyonce’s iTunes release (from a marketing viewpoint).

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One thing is for sure — it was a very bad business policy under any circumstances.

BRC
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The knee jerk reaction would be regulation. The more sensible one would be a level playing field with more openness and a price cap, maybe x3 max. But 10X price gouging is a white collar crime in my books. This isn’t a war zone where you can increase commodity pricing because of scarcity. It was a freggin snow storm. Obviously, this wouldn’t work in Toronto, Denver, Salt Lake City or Montreal, because snow happens there all the time.

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Hell, they are inviting regulation and a wholesale increase in the number of taxi medallions issued. No?

It says something about their character and ethics. Not something good.

I will never ride in another Uber. Ever. But hey how many Big Red Cars ever get a ride anyway?

BRC
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We Americans cannot hold a grudge. It is both a failing and a blessing.

That is not how your “community” would treat you.

I will never use them again.

BRC
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Short terms profits guaranteed. Is it a long term win?