04/24/18

CEO Shoptalk – Staying in Your Lane

Staying in your lane, Big Red Car? Huh?

Big Red Car here on a lovely, sunny Texas Spring day. On Earth as it is in Texas, y’all!

So, the Big Red Car talks to CEOs all the time and I am seeing an odd trend. CEOs are wandering a bit.

They wander a bit because they are successful and they wander a bit because they are not.

When they are successful, they wander because they can afford to do it. [Pro tip: We never make as many mistakes when we are broke. We can’t afford to.]

When they are struggling, they wander because they are looking for that inflection point which will put their compass on the azimuth to the Promised Land.

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