Subscription Coffee — Panera Bread Strikes First
I am not a Panera Bread regular though I have spent a few hours there working, eating, and guzzling coffee. Not a lot, just a few.
Recently, Panera announced a subscription coffee service: Panera + Coffee.
For $8.99/month you can get unlimited coffee and tea (actually one hot drip coffee, hot tea, or iced coffee every TWO HOURS).
A 16 oz coffee is $2.39 on a regular menu basis.