Suppose you are a CEO/founder of a company that has MVP (minimum viable product) in the rear view mirror and are scaling — “Damn the torpedoes, full speed ahead!”

You will from time to time encounter a “good idea” either of your own origin or a bit of “monkey see, monkey do” which is a vastly underrated idea source.

How do you approach it? You let the idea germinate. [You can stop reading right now. Good day.] Continue reading →