Transformational Storytelling
As a CEO of a startup or a company that has escaped from the cradle into “small company-dom” you are in a constant state of storytelling, storytelling that dictates the transformation of you as the CEO and your company.
As a writer of stories, you are told to “write what you know” while your Big Red Car believes the correct bit of inspiration is: “Write what you imagine based on what you know.”
They key thing here is that you are not writing a history, but a story of what the future will be because you are charged with creating that future.
