Huge fan of Shopify for a number of reasons:
1. Shopify is a plug-and-play solution to getting you into the eCommerce business. Sign on with Shopify and you are in business as quickly as you can take pictures of your merchandise and put a price on it. Effortless. Streamlined.
2. As a software product, Shopify fulfills the promise of the Internet as a means of creating “digital real estate” whereon a tech savvy digital business woman (see what your “woke” Big Red Car did there?) can reach the entire world without having to undertake a huge tech effort to get her store open.
This is a huge victory, a fulfillment of an enormous promise.