Snap is smarting today – smarting meaning it has lost almost $1,000,000 in market cap – because it ran an awkward ad which asked one “Would You Rather”:

 A. Slap Rihanna; or,

 B. Punch Chris Brown?

The violent choices are a pathetic attempt at humor, if one can find humor in a horrific, domestic violent incident from 2009 in which Chris Brown assaulted Rihanna. Not funny, sayeth the Big Red Car even if they were named Jones and Smith. Not funny.

Brown was charged with felony assault. “I’m going to beat the shit out of you when we get home! You wait and see!” he said during the melee.

You can read a description of the 2009 incident here: Chris Brown Punches and Chokes Rhinna

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