Tag Archives: brand

04/16/18

Wrecking a Brand – Mexico

If you live in Texas, as does the Big Red Car, you have an affinity for Mexico. You love Mexico, Mexicans, breakfast tacos, and fajitas. Margaritas get some love also. Texas used to be part of Mexico until that unpleasantness at the Alamo.

It was once fun to go to Mexico until the drug cartels ruined everything. Now, you can only go to an all included resort and never leave the property.

Mexico? Why, Big Red Car?

Because Mexico is the murder capital of the freakin’ world, dear reader.

This is a cartel hit dead body which washed up on the beach in Acapulco. Does this make you want to visit Mexico? Do you love the gawkers?

I read that last year there were 25,000 murders in Guerrero state (home state of Acapulco). That number is so large as to be beyond belief. I am honestly skeptical that it could be correct. It appears to be right, but how can that be? As a frame of reference, there were 17,250 murders in the US in 2017.

There is a war going on in Mexico. Know this. Act accordingly. Be safe. Vacation in Cleveland.

Read this article about murder in Mexico.

But, hey, what the Hell do I really know anyway? I’m just a Big Red Car. Stay home and eat fajitas at Matt’s El Rancho.

09/25/17

The NFL — Wrecking A Brand

Big Red Car here on a cool Monday, bit cloudy in the ATX. This weekend the NFL went to work in a serious way to wreck its brand. It was a damn good start.

If you have the American flag, the Star Spangled Banner, veterans, patriots and patriotism, Mother Goose, and Donald Trump on one side while the NFL and some 13% of its players are on the other side, which side do you want? Which one walks away with the win or the lesser amount of damage? You decide.

Let’s review the bidding, shall we?

Last season, we had twenty-nine year old Colin Kaepernick, former San Francisco 49ers quarterback, take a knee during the playing of the National Anthem. When asked, “Why?” Colin responded, “To protest police oppression of people of color.”

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03/27/17

Packaging and Bird Dog Bay — For CEOs Only

Packaging and Bird Dog Bay — bet you didn’t see that coming?

Big Red Car here on the day after the Tarheels’ victory over Kentucky sending them to the Final Four. Final Four, baby! Is this a great country or what?

OK, so the topic for today is PACKAGING — like the Four P’s (Product, Pricing Promotion, Placement).

[Uhhhhh, Big Red Car, “packaging” is not one of the Four P’s. You did notice that, right?]

Sometimes, people can be so damn annoying. Have you noticed that?

As I was saying, packaging is important. It can be the hook between an eye catching product and an impulse buy.

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Bird Dog Bay shirt packaged for shipment and as received by The Boss in the ATX. Nice packaging?

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