You  have undoubtedly seen a picture or two of the Daytona 500 which the Trump campaign turned — re-purposed — into a campaign rally.

The President overflew the Daytona International Speedway in Air Force One, took a lap in the Presidential Limo The Beast, pledged allegiance to the American flag with Melania at his side, ate a hot dog, and then said,

“Gentlemen, start your engines.”

Air Force One getting ready to dip that port wing and take a trip down Gasoline Alley.

I thought Air Force One might have tried some touch-and-goes, but that was just me.

That, dear reader, is how you milk the last drop of marketing pizzazz from a 61-year old, 500-mile road race that attracts 147,000 Nascar fans. [Daytona is reducing the seats from 147,000 to 106,000 next year.]

So, who won? I have no idea and I don’t care. I don’t even care about the political implications — I just love seeing smart people figure out how to re-purpose something sitting right under their nose. Well played.

Be good and have a great week.