http://www.edwardtufte.com/bboard/q-and-a-fetch-msg?msg_id=0003mm

the link for ET

I somehow feel that all the layers match in someway, or do a synced lag. Each layer should be able to be matched to another, across all sorts of departments, because they are the vital statistics or the living breathing company, just like one takes vitals on a person. ET has done some incredible mini graphics on this in the 90’s which we just discovered, while looking into medical applications for our platform.

In our case, we have so many subject areas to apply our platform, hence different revenue models, that the need to make a consolidated flip book of growth is needed to show how each thing could come to pass as a spinoff of our core platform. Investors will invest in areas of interest to them, so when you can cover education, medical, and other consumer things, telling a really clear short story with data becomes essential to our presentation. All the more so since we sell a platform which is a graphically smarter way to learn.

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This organized thinking — matching the organization chart to the current business profile and growth — is essential.

I do not have such a graphic currently. Let me think about this a bit.

BRC
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I think best graphically as well. I recently honed the telling stories with merging datasets taking courses from Edward Tufte. We did the Lean Startup on Udacity for my ‘MBA on speed’ at CBS, and the hockey stick growth curve was a focus. What I’d like to do is make layers of the growth curve, match it to a layer of your financial growth in your 2nd chart, and then put on a layer for organizational growth in the other areas, like team, and another for investment requirements and sales/customer milestones. Like a flip book of sorts, where each layer is transparent and can be overlaid on others to show how it all works.

Have you done this?

And as you mention, showing out choke points, or bottlenecks we face, with either funding or staffing to show our needs to investors shows what hurdles we have to make the hockey stick point north.. (Graduation day is pitch day end of May, and so we look to have this ready by then).

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Short answer — yes. Any particular area you are focused on right now?

These are docs that I have had in existence, in some instances for decades, for a long time and have just recently adapted them to current times and the Internet age.

Look at “free stuff” tab and take a look at the product development graphic.

Today there is a sales process graphic.

The Boss thinks graphically — the inner engineer being unleashed — and thinks that anything can be reduced to a process flow chart of some type. SOx 404 makes essentially the same argument.

The big benefit of the process flow chart approach — the ability to find the choke points which derail progress and which do not advance the vision of the founder.

BRC
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