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The exercise of sitting back and contemplating how one would attack your competitive stance is a critical element of management and leadership.

Probing for your own vulnerabilities steels you to the prospect of what may actually happen.

BRC
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I think even the thought of competition makes a product better too. “if I was attacking myself what would I do”?

true. they’ll think of something.

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It is quite funny because I am not absolutely certain what the increased speeds will actually deliver. Right now I have no fundamental complaints at 65mps.

I wonder what I can do at 1,000mps?

Can you think of any applications?

Don’t get me wrong, I WILL have the 1gigps service. It will shortly become our birthright. But really what do we use it for?

BRC
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everything is big in texas….and fast too.

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As The Boss understands it, he just agrees to a $10 increase on his internet package and away he goes. He has already done this. They are expecting to be in his backyard in early March.

The Boss’s neighborhood though only 640 homes is one of the most sought after neighborhoods and already has Grande fiber.

This is the kind of neighborhood — just West of UT and CBD — which will pay up for fiber.

We shall see. I wonder what one does when the Internet is that damn fast.

BRC
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No question

PR is a different undertaking in the tech world because companies can get so close — unfiltered — to their customers there is no necessity to engage with intermediaries.

New world.

BRC
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True and agree.

Funny though about PR. In tech it is universally disdained and the agencies themselves are partially to blame. My line that I never had an agency that I loved that I didn’t fire eventually still holds true.

But–working as an advisor to a food company that is tied into health/fitness/celeb endorsement/neighborhoods, PR is about partnerships between the players and deep vertical niches. Incredibly important and strategic and the players are priceless when you find the right one.

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You have struck a square blow.

In this instance, there is a bit of the David and Google going on. Big bad Google comes to town and announces to tech addicted Austin — Google Fiber, ya’ll. It’s going to be great.

Then little of Grande Communications beats them to the punch and gets its 1gigps service up and running so effectively that they will be in my backyard in less than 3 weeks. Wow!

In the tech world, David has thin little nimble fingers while Google has fat fingers.

That is nimble and agile competition.

And that is what winning looks like.

BRC
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