Big Red Car here. Ahhh, the ATX is so great. Bit cloudy but 80F today.
So The Boss is catching up with one of his brilliant CEOs and the brilliant CEO blurts out: “Boss, I think I’ve lost my Vision.”
The Boss loves a bit of drama but they both laugh.
In the Vision, Mission, Strategy, Tactics, Objectives, Values and Culture business; Vision (like all the others) has a shelf life, a “sell by” date.
The world evolves and the pain point or problem of mankind that your Vision solves evolves similarly. Vision is not constant forever. Once upon a time in a simpler world on a distant galaxy, it was. No longer here on Earth. Please return to Earth, we miss you.
The world is moving so fast, Vision likely has a two year sell by date. Bit longer or shorter even? Of course.
The notion that YOUR Vision is going to be good for ten years? Not bloody likely.
Do you abandon that Vision? No. You update it, your polish it up a bit, you change its hem length, you nip in its lapels. You recut it to fit where you, your product, your company and the market are all now residing.
Revisit Vision at least once a year. Do not become volatile, mercurial and inconstant. Just check its sell by date.