Let’s talk reputation, shall we?
Big Red Car here on a dark and lonely Thursday morning. Hope you are well.
So, today, we talk about Uber’s latest attempts to rebuild its pathetic reputation.
Unless you have been summering over at the South Pole, you know that Uber has replaced its founder/CEO Travis Kalanick with Dara Khosrowshahi.
Uber’s board of directors hopes that Dara K can repair the reputation destruction wrought by Travis K. [Next in the chain of succession is Coach K?]
That is a hard task. How do you rebuild a reputation which is in tatters? Tatters flavored by lawsuits? Class action lawsuits.