Facts are nice things. Not as nice as a root beer float, but nice.
Big Red Car here on a cool Texas morning with the Fahrenheit set at 72. Hello, Fall!
So, I am in the midst of helping a bunch of CEOs either craft their first crack at strategy or to revise something they did some time ago.
Writing strategy is an exercise in storytelling. It is fiction. It is the future and all writing about the future is fiction. It is fiction you intend to make come true, but it is still fiction.
It is, however, based on facts.