09/23/17

Facts & Strategy

Facts are nice things. Not as nice as a root beer float, but nice.

Big Red Car here on a cool Texas morning with the Fahrenheit set at 72. Hello, Fall!

So, I am in the midst of helping a bunch of CEOs either craft their first crack at strategy or to revise something they did some time ago.

Writing strategy is an exercise in storytelling. It is fiction. It is the future and all writing about the future is fiction. It is fiction you intend to make come true, but it is still fiction.

It is, however, based on facts.

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09/12/17

Editing for CEOs — CEO Shoptalk

Editing for CEOs, Big Red Car? Huh?

Big Red Car here on a perfect Austin By God Texas morning, y’all. Day for a long run with the top down in the 70F weather? Indeed!

OK, today, we talk about editing in the context of finally getting you to commit to writing the Strategy for your company, dear CEO. Just a first draft.

That is Strategy in the Vision, Mission, Strategy, Tactics, Objectives, Values, Culture continuum with a side of crawl, walk, run. Whew! That is a mouthful.

Nothing is done until it is done and that means you have to edit it. So what exactly does that mean?

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09/2/17

Strategy — First Draft

Strategy — let’s get you writing that First Draft, shall we? First, let’s figure out where it fits.

Big Red Car here on a sunny, dry ATX morning. Sun is shining, but it is cool. Maybe the summer is over? Haha, you’re so silly. This is Texas. Summer doesn’t end until October 23.

OK, so I keep getting folks who don’t get where Strategy fits into the Vision, Mission, Strategy, Tactics, Objectives, Values, Culture continuum.

I want to help y’all, so I made a picture of it for you.  Continue reading

08/25/17

Writing Strategy — CEO Shoptalk

How does a new CEO write Strategy? First, she gets her mind right. Here’s how.

Big Red Car here expecting Hurricane Harvey this weekend. Likely won’t get to the ATX until Tuesday. Whoa, Nellie!

Pray for those along the Gulf Coast who will be dealing with the first hurricane to hit Texas since Ike in 2008. Governor Abbott has already designated thirty Texas coastal counties as disaster areas. The Feds are already pouring into the fray. Well played, FEMA.

So, the Big Red Car is constantly talking to CEOs about their Strategy — the Strategy for their company. It is, sometimes, a confusing and disjointed talk.

We see CEOs having no problem with Vision and Mission, but the second it turns to documenting their Strategy, things go haywire.

The objective today is to get you in the right frame of mind to write your Strategy. Not to write it, but just get into the right frame of mind to be able to write it.

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02/13/17

Employee Retention III — For CEOs Only

Big Red Car here in a Grammy swoon. Didn’t watch them at all. Sorry.

The BRC got a lot of emails about — the difference amongst Strategy, Tactics, Objectives.

I sent the emailers here: Strategy v Tactics v Objectives for Startups << link.

Somebody wrote to me, “That’s simple, BRC. Can you make it even simpler? Please?”

Huh? Go read that. It’s pretty damn simple, but being the accommodating chap I am, here goes.

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02/16/15

Strategy v Tactics v Objectives for Startups

Big Red Car here. Bit of rain this morning in the ATX but it’ll be 70F before too long.

So The Boss is meeting with a particular CEO, brilliant chap.

They get talking about planning in general but the discussion leads to the differentiation amongst strategy v tactics v objectives. Continue reading

05/7/13

Strategy v Tactics v Objectives

Big Red Car here.  Going to be a great day in the ATX and why the Hell not?  On Earth as it is in Connecticut?  No, dear friends, on Earth as it is in Texas!

So, The Boss is laying out how to build the fundamental intellectual building blocks of a new company.  Have you been paying attention?  Yes, you have, Grasshopper and the Big Red Car appreciates it very much.  Thank you.

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05/4/13

Weaving the Tapestry of Business

Big Red Car here.  Cool night and The Boss is up early this morning.  He loves a Saturday morning.  Pancakes and bacon, perhaps?  Bit of fresh 10W30, please pass the clean air filter?  Haha, Big Red Car, you crack yourself up.

So The Boss was musing about the “tapestry of business” — all the individual threads that must be woven together to make a coherent whole.  It is a structural notion that requires a strong core, a stout wearing surface and a lovely pattern.  It has to be strong, wear well and turn a pretty face to the public.  Most importantly, it has to be real and authentic.

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