Revenue. Big Red Car here to talk about revenue. Y’all love revenue as much as the Big Red Car loves revenue?
I think you do.
If you whip out your accounting text, you will read first about operating and non-operating revenue. Scratch a little harder, you will learn about sales, rent, dividends, and interest.
If you are really on your game, you may stumble on “contra” revenue. Contra revenue is discounts and returns.
For what we are doing — startups — the revenue picture is slightly different. Let’s bring it into focus, shall we?