We are in the beginning throes of the long dance to elect a President of the United States in November of 2020. Happens every four years. It has become a brutal ritual, an endurance test in which the entire range of human emotion is at play.
Today, we do not champion a candidate without also decrying the opposition. No revelation there. That is as old as the Republic.
Inasmuch as elections are binary (except for Ross Perot and Howard Schultz) it is not unusual for a prevailing candidate to be the beneficiary of a vote for the candidate, but, alternatively, also a vote against the opponent.
“I am voting for Madame X.”
“I am voting against Madame X’s opponent.”
Both of these votes show up in the final tally in the same manner. The successful candidate doesn’t really care.
We make these decisions — for or against — based on policy and personality.