04/14/18

Pitch Perfect Call to Action

Big Red Car here on a lovely, sunny Texas Saturday – windy, but lovely.

In the last two weeks, I have spoken to four CEOs who had the same problem – they did not have a reasonable expectation of the “call to action” which they expect from presenting their pitch.

Let’s review, shall we.

A great pitch presents the problem to be solved, the solution, the revenue to be generated from the solution, and the cost to create that solution. No more than ten slides and the slides are the chapter headings for the discussion.

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