03/27/17

Packaging and Bird Dog Bay — For CEOs Only

Packaging and Bird Dog Bay — bet you didn’t see that coming?

Big Red Car here on the day after the Tarheels’ victory over Kentucky sending them to the Final Four. Final Four, baby! Is this a great country or what?

OK, so the topic for today is PACKAGING — like the Four P’s (Product, Pricing Promotion, Placement).

[Uhhhhh, Big Red Car, “packaging” is not one of the Four P’s. You did notice that, right?]

Sometimes, people can be so damn annoying. Have you noticed that?

As I was saying, packaging is important. It can be the hook between an eye catching product and an impulse buy.

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Bird Dog Bay shirt packaged for shipment and as received by The Boss in the ATX. Nice packaging?

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