Horribles, Big Red Car? What are you talking about? Horribles?
Big Red Car here on a nice Monday, bit of sun and all is well in Austin By God Texas. On Earth as it is in Texas.
When you get finished with Vision, Mission, Strategy, Tactics, Objectives, Values, Culture and when your pitches are pitch perfect (elevator, taxicab, board, onboarding), you have a business engine canvas, a business process graphic, dollar weighted org charts — you are a top 1% CEO.
Now, what do you do?
You create your List of Horribles.