How does a new CEO write Strategy? First, she gets her mind right. Here’s how.
Big Red Car here expecting Hurricane Harvey this weekend. Likely won’t get to the ATX until Tuesday. Whoa, Nellie!
Pray for those along the Gulf Coast who will be dealing with the first hurricane to hit Texas since Ike in 2008. Governor Abbott has already designated thirty Texas coastal counties as disaster areas. The Feds are already pouring into the fray. Well played, FEMA.
So, the Big Red Car is constantly talking to CEOs about their Strategy — the Strategy for their company. It is, sometimes, a confusing and disjointed talk.
We see CEOs having no problem with Vision and Mission, but the second it turns to documenting their Strategy, things go haywire.
The objective today is to get you in the right frame of mind to write your Strategy. Not to write it, but just get into the right frame of mind to be able to write it.