05/9/19

The Brannock Device v Nike Augmented Reality

Big Red Car here on a cloudy ATX day thinking about shoes.

The gold standard for measuring feet — since 1927 — is something called the Brannock Device. It can be purchased from the company on their website www.brannock.com.

You know all about it. Here is the Brannock device in all of its ambidextrous loveliness. Look familiar?

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